Did you know that just 30% of companies feel they have the right solution in place to measure the success of their content strategies? And because they aren’t managed effectively, up to 70% of enterprise content assets go unused. But that’s not all. Without a governing strategy, you’re also facing duplicate efforts, poor content quality, limited visibility into performance metrics, or off-brand content that creates a poor customer experience. Ouch!
This is how the internet quickly became littered with underutilized content that’s old and irrelevant. As a result, your customers are wading through long outdated content, trying to find the information, services, or products to help their daily life.
What’s unfortunate is that your business spent valuable resources to create that content initially without a plan to maintain its value over time.
What if you could keep content delivering value to your target audience while meeting business objectives, for the duration of its lifespan? But first, let’s look at what we mean when we refer to the content lifecycle.
This article is posted at acrolinx.com
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