Your frontline workers aren’t checking email. They’re not refreshing the intranet. They’re not sitting in front of a screen at all, which means most of your messages aren’t landing.

If your comms plan still relies on desktop channels, you’re not reaching them. And that disconnect is costing you in lost productivity, missed updates and rising turnover.

This white paper from Firstup breaks down how to fix the gap. From mobile-first delivery to manager-driven outreach and intelligent timing, you’ll get a practical framework for comms that actually land, and metrics that prove it.

Inside:

• A 5-step framework to engage deskless workers
• Why middle managers are your comms MVPs
• How mobile and intelligent delivery triple engagement
• The retention and productivity lift when your frontline is in the loop

When workers feel connected, they perform better. Start building a comms plan that works everywhere, not just at a desk.