Marketing performance is increasingly tied to the speed and agility of web operations, but building the business case for infrastructure investment means getting marketing and finance on the same page. Pantheon’s “Web Marketing Moneyball” ebook lays out a framework for doing exactly that, including how to quantify the cost of slow web operations and position the investment in terms finance teams engage with. Includes perspectives from leaders at Bitly, Tableau, WebMD Ignite and CircleCI.

What You’ll Learn:

• How to identify and quantify the “Speed Tax” on your pipeline and conversions
• The dual ROI pressures created by the AI-driven web and why operational agility is critical for both
• A 4-question framework for aligning marketing and finance on web infrastructure spending
• How senior leaders at major companies are reframing web operations as a strategic investment