From Friction to Flow: Aligning Marketing and IT on the Web
The guide to getting marketing and technical teams building websites faster, smarter and safer
Your website has a job to do but marketing and IT rarely agree on what it is. This guide introduces a model for getting both teams aligned around shared outcomes and shows how to accelerate performance without adding headcount or complexity.
What You’ll Learn:
- Identify your site’s primary business job: Use a five-role model to clarify what your website is hired to do
- Align marketing and IT on shared KPIs: Replace competing priorities with metrics both teams are accountable for
- Spot the execution patterns that create drag: Five named anti-patterns that slow launches and erode team trust
- Follow a phased implementation plan: A 28-week roadmap from alignment workshop to advanced optimization
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Pantheon is the WebOps platform that unifies teams around a shared way of building and running the web and serves organizations that operate large, distributed web presences as a core part of their business. Pantheon provides a shared foundation where developers, marketers, designers and IT teams operate from the same standards and source of truth. Governance is embedded directly into how work gets done, bringing structure to complexity. The result is a web environment that functions as a cohesive system, even as scale and change increase. For more information about Pantheon, please visit pantheon.io
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