A survey of 1,000 marketing, engineering and IT/security leaders across the U.S., U.K. and DACH found three teams running into the same wall from different directions. AI accelerated the front end of web work but validation, governance, infrastructure and measurement haven’t caught up. This report helps leaders identify where the disconnect is happening within their own organizations and what to prioritize next.

• Why 79% of marketers, 78% of engineers and 83% of IT leaders all cite manual validation as a barrier to scaling AI
• How marketing’s growing independence is changing engineering work, not eliminating it
• The cost and measurement challenges AI crawler traffic is creating for IT teams
• Where the operational readiness gap is widest and what teams can do about it

What You’ll Learn:

• Identify your site’s primary business job: Use a five-role model to clarify what your website is hired to do
• Align marketing and IT on shared KPIs: Replace competing priorities with metrics both teams are accountable for
• Spot the execution patterns that create drag: Five named anti-patterns that slow launches and erode team trust
• Follow a phased implementation plan: A 28-week roadmap from alignment workshop to advanced optimization