Salesforce Research surveyed over 300 healthcare and life sciences marketing leaders worldwide to discover how:
• Cross-functional dynamics are shifting to satisfy customer and business demands
• Data is transforming how marketers operate
• Personalization is becoming more refined at the crossroads of intelligence and trust
• New standards of engagement are inspiring and challenging marketers
Data in this report is a subset of findings from the fifth edition of the “State of Marketing” study conducted August 13 through September 23, 2018, that generated 320 responses from full-time healthcare and life sciences marketing leaders – those holding a manager or higher leadership role. Survey respondents are from North America, Latin America, Europe, and Asia Pacific. All respondents are third-party panelists (not limited to Salesforce customers). For further survey demographics, see more Download e-book.
Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers).
With unprecedented access to information and growing ways to connect, patients’ standards for care and engagement are higher than ever. There’s mounting pressure for payers, providers, and even life sciences organizations to embrace new technologies and join forces across silos to engage patients on their terms across their entire journeys.
Here’s an overview of the trends driving healthcare and life sciences marketers forward.
This article is posted at salesforce.com
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