The 2022 Holiday Planning Guide for Retailers

Economic uncertainty and changing consumer behaviors are exposing a complicated reality. For retailers, it’s never been more
important to deliver excellent customer experiences alongside competitive prices on in-stock products. But even in a best-case scenario, a major shift in consumer sentiment is likely. What does that mean for retailers as they prepare for the 2022 holiday
shopping season?

As companies try to drive profitable growth by optimizing their promotional calendars, they’re asking one question: How can we attract new shoppers and keep existing customers coming back for more? This year, retailers will focus on developing data acquisition strategies, bridging the physical-digital divide, and building stronger business partnerships. But on a larger scale, they’ll need to put as much investment into the post-purchase experience as they do the path-to-purchase, pairing test-and- learn strategies with proven revenue drivers like flash sales and special promotions.

Here we share the insights and strategies you’ll need to prepare for your peak demand events, from the holiday shopping season to door-busting special events.

Included Chapters In This Contents

1. Activate data to acquire and engage loyal customers.
2. Remove friction from complex shopping journeys.
3. Create lifelong customers with connected and consistent service.
4. Digitize the physical store.
5. Deepen business relationships.

This article is posted at aptean.com

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