We’ve seen a major shift in the content management system (CMS) industry in recent years. As companies go through digital transformation, they look for ways to become more agile and deliver modern digital
experiences. They want to embrace new technologies and methodologies, such as cloud, microservices, front-end frameworks or DevOps. At some point, they inevitably realize their legacy content management solutions hold them back. If you’re one of them, this guide will help you decide which CMS option is best for you.
Start with a business case
It’s tempting to jump right into the shopping mood. But sooner or later, you will need to clarify why you need a new CMS and justify the investment. Below, you can find some of the main reasons why organizations replace their legacy CMS:
Supporting growth through higher agility
Many industries are being disrupted by fast-moving start-ups that leverage digital channels to enable new business models or by situations like a global pandemic that pushes businesses to become digital-first overnight. Businesses need to increase their agility so that they can launch digital products faster and quickly iterate on customer feedback.
Modernizing technology to provide a competitive digital experience
In recent years, we’ve witnessed a wave of new technologies, including cloud, APIs, microservices, front-end frameworks, artificial intelligence, Progressive Web Applications, and others. Many organizations realize their legacy technologies hold them back. They want to make their new investments using future-proof technologies to provide a modern digital experience for their customers.
Delivering personalized omnichannel experiences
Today’s customers want to engage with brands not only through websites but also through mobile, social media, chat, voice, in-store experiences, and other channels. Legacy CMSs were designed for managing website content, and they do not enable modern digital products.
Making their content operations more efficient
Many organizations manage their content in silos. They often use multiple disconnected tools with duplicated content, and they struggle to collaborate across multiple functions or departments. Publishing new content and keeping it in sync takes lots of time. All that impacts their agility, productivity, and brand consistency.
Providing the best retail experience
Retailers realize they need to provide a unique experience if they do not want to compete just on price. An engaging product-related content represents a key element of such an experience. However, most commerce platforms do not provide a robust content management functionality. Headless CMS represents an ideal central hub for product content that can be used not only for online stores but also for in-store experiences, such as digital signage or kiosks.
What’s the opportunity for your organization, and how do you articulate the need for investment?
This article is posted at kontent.ai
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