Strategic Planning Assumption
By 2026, at least 70% of organizations will be mandated to acquire composable digital experience platform technology, as opposed to monolithic suites, compared to 50% in 2023.
Market Definition/Description
A digital experience platform (DXP) is an integrated set of technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey.
A DXP binds capabilities from multiple applications to allow the creation, orchestration and presentation of seamless experiences. It also forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
The must-have capabilities for the DXP market include:
- Content management capabilities for managing various content types, including (but not limited to) textual content, graphics and other rich media, web content, mobile app content, chatbot content, and voice content.
- Support for multiexperience presentation, orchestration, delivery and assembly of digital experiences via hybrid and/or headless capabilities.
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