You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch of LuminaEdge – a fictional VR platform that provides immersive, multi-sensory experiences.
Your objective is to introduce the product and generate interest and adoption by showcasing its limitless possibilities as a medium for entertainment, education, and productivity.
Your target audiences are:
- Gamers and entertainment enthusiasts
- Educators and students
- Professionals in remote collaboration and training.
Your campaign pitch should include a strategic idea, a concept for a video ad, and a social media content plan outline.
How would you develop this campaign? Could generative AI tools do it for you, or should your human team tackle the task?
CMI and its sister site Streamly recently created this exercise to see if AI could rival a human team in the creativity, strategic focus, and subject matter expertise it takes to produce unique content marketing worthy of the audience’s attention.
Here’s the experiment and a few teachable moments gathered from the experience.
At Content Marketing World 2023, three content marketing leaders participated in a creative campaign challenge inspired by the British TV show Taskmaster. The exercise involved two teams – human and AI. Team Human included marketing leaders Mark Kats and Geoffrey Director from the agency Manifest. Team AI featured Marketing AI Institute’s Cathy McPhillips and her chosen AI tools (ChatGPT, Bard, and Claude).
Both teams had 45 minutes to fulfill the creative brief. In the video below, co-hosts Andrew Davis of Monumental Shift and Jordan Thorne of Streamly introduce the challenge and query the teams about their ideation and development processes. The teams then pitch their campaigns, which Streamly brought to life with motion capture graphics and AI-generated audio content.
Read More at Content Marketing Institute.