Employers have known for decades that their employee benefits package can make or break their strategy for attracting and keeping great workers. But what many employers don’t consider is the importance of the enrollment experience in fulfilling that strategic promise. If employees don’t understand the enrollment process, or struggle to complete it, the employer has lost an important
lever not only in protecting employees’ physical and financial health, but also in building a better all-around employee experience. And in today’s challenging market for talent, supporting employees, building their trust and loyalty, and helping them feel engaged at work are all undeniably crucial
to long-term success. Whether you’re about to launch your annual enrollment or planning improvements for next year, this guide will help you make sure your enrollment checks all the boxes.
Demystifying benefits with education and communication
Enrollment begins with understanding — not just what benefits are on offer but also how they can help and how the enrollment process works. Modern enrollment technology can deliver education and communication to employees efficiently and effectively, for an employee experience that increases benefits participation as well as workplace satisfaction. Deploy technology to boost understanding and participation Employees are not born understanding benefits, a fact that can sometimes be lost on people who deal with insurance every day. Industry terms are unfamiliar and employees often resist giving up a portion of their paycheck to pay for something they’re not sure they need.
If employers offer multiple benefits, employees may be confused about which ones are right for them. If benefits education isn’t provided, or isn’t done right, employees often give up and neglect to enroll in coverage that could save their finances when the unexpected happens. Digital benefits education techniques are lower cost — and they can provide a richer experience for employees.
The importance of benefits 8 in 10 employers believe that the pandemic has made their employees
more interested in or aware of the benefits the organization offers. Nearly half of full-time U.S. workers
plan to enroll in benefits they were not enrolled in last year due to the pandemic.
Sources: Unum, 2021 Employer Benefits Education and Enrollment Survey of 404 U.S. Employers, August 2021. Unum, 2021 Employee Enrollment Survey of 1,462 U.S. Workers, August 2021.
This article is posted at unum.com
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