Holiday Memories Matter to Shoppers — and to You.
Holiday shopping is about more than just sales; it’s about creating lasting memories and experiences. Your shoppers expect personalized, seamless interactions — and this year, you can deliver. With the right data and AI tools, you can not only meet their expectations but exceed them.
The Stakes Are High: Shopper Loyalty
65% of customers expect brands to adapt to their changing wants and needs.
The holidays are a prime opportunity to turn one-time shoppers into lifelong customers. But get it wrong, and it could take just three bad experiences for them to abandon your brand.
Chapter 1: ‘Tis the Season for Data
Is Your Data Holiday-Ready?
Your holiday success hinges on having accurate, complete, and relevant data. With a unified 360-degree view of your shoppers, you can offer personalized experiences that delight them at every touchpoint. But are you prepared?
- Data Health Check: Ensure your data is accurate, complete, and ready to fuel AI-driven marketing and service.
- Unify Your Data: Break down silos and centralize your customer information for seamless interactions.
- AI-Ready Data: Add metadata tags, clean, and categorize your data to make it work for you.
- Data Privacy: Ensure your privacy protocols are robust, with AI guardrails to protect sensitive information.
The Benefits of Data-Driven Holiday Planning
- Personalized Experiences: AI-powered marketing ensures your offers hit the mark every time, across all channels.
- Empowered Employees: With real-time data, your team can provide exceptional service, whether in-store or online.
- Post-Holiday Benefits: Data from this holiday season helps build loyalty and repeat business throughout the year.
This article is posted at salesforce.com
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