Attracting customers is relatively easy. Advertising that announces that you have quality products and good prices will do that—once. The problem is this: How do you keep those customers from leaving you?Most businesses don’t have a clue, so they continue to spend huge amounts of money to draw customers through their doors but do nothing to keep them coming back. Let me give you an example of a company that drove my friend Jeannie away. She had been a loyal customer of a major department store for about two decades but, when COVID hit in 2020, she didn’t shop at that store for a year.