How transport and logistics companies can drive a connected and efficient future with digital.

Transportation and logistics firms are envisioning an exciting phase of new growth as ecommerce continues to boom worldwide. It is projected to account for one-tenth of global retail sales for the first time in 2017,* and global trade is rebounding, according to the WTO.**

The future offers ongoing growth opportunities, but the road ahead isn’t completely clear. Competitive disruption and industry consolidation, new technology, and exogenous factors that range from regulatory changes, such as GDPR, to the security situation, to Brexit, all create concerns.

New technology offers opportunity and challenge in equal measure. Every person, every thing, and every business are now connected by social, mobile, and cloud technologies. As a result, consumers are more demanding, expecting effortless service and total transparency.

Customer experiences are now paramount for everyone – not just those who connect with them directly, such as parcel carriers; customer experiences are important for all who route, ship, and deliver products. Every buyer is used to the ease and service speed of companies like Amazon in their personal life. The appetite for faster, easier B2B purchasing is growing too, whether in identifying a provider fast, getting instant quotes, accessing advanced real-time tracking, or choosing deeply personalized express services. It affects one- off orders and supply chain contract decisions, as brands seek suppliers and subcontractors who help them deliver on customer promises.

The Age of the Customer is here. With it comes a need for omni-channel logistics that are optimally efficient and dependable, satisfy needs for transparency with more personalized, dynamic, speedy delivery options, and enable amazing customer experience from start to finish.

Included Chapters in this guide:

  • Experience the future
  • Reshape business models
  • Move toward the digital supply chain
  • Routes to success
  • Salesforce in transportation and logistics

This article is posted at salesforce.com

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