Is GenAI the Missing Piece to a Connected CX?
2024 CX Industry Report If your end-to-end customer journey is a collection of siloed touchpoints… you can’t provide a consistent, empathetic customer experience. Based on a survey of 4,000 adults…
Is Social Media Even Worth It Anymore?
Gone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are…
Bridging Technology and Human Connection for Increased Sales and Lasting Loyalty
Driving CX Excellence In today’s competitive market, standing out from competitors isn’t just about having great products or a strong brand—it’s about forging genuine emotional connections with customers. Customers have…
How One Content Leader Launched a 150-Year Old Brand Into the Modern Era
When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for him. “What I found…
Revolutionizing Customer-Centric Solutions with AI-Powered Advanced Personalization
The Role of AI and Real-time Insights Personalization is no longer just a luxury but a customer expectation, and yet, many organizations are still striving to meet this demand. According…
The Business Value of Adobe Experience Manager Guides
Optimize Your Content Managemen Are you struggling with the complexity, cost and security challenges of managing large or regulated business content? Discover how Adobe Experience Manager (AEM) Guides, a robust…
10 Content Marketing Articles Readers (Like You) Loved This Year
Content comes at you fast, to paraphrase that old ad campaign from Nationwide. So, you likely missed (or forgot) some helpful and thought-provoking articles from this year. Sure, we surface…
Is Social Media Even Worth It Anymore?
Gone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are…
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
How do you grab a new audience in an established market? Do the opposite of what most marketers do. Content agency OTW wanted a fresh concept to attract people into…
7 Content Examples Worth Savoring
As a content marketer, you’re regularly asked to give more to benefit your brand. But on Thanksgiving Day in the United States, you get to ask for more – turkey,…