4-Part Guide To Crafting a Winning Content Plan
You receive or finalize your organization’s latest content marketing strategy. That means you’re ready to jump right into creating great content, right? Not so fast, friend. Sorry to tell you,…
Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Depending on your age, you’ve heard of the Pentagon Papers and Watergate. Younger people may recall the Edward Snowden revelation or Wikileaks and Julian Assange. More recently, the Panama Papers…
How To Use Your Website Data To See If Your Buyer’s Journey Really Works
You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that? I created a template in Looker Studio (formerly Google Data Studio)…
5 Content Marketing Measurement Don’ts (and What To Do Instead)
Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. Avinash Kaushik is working to make it possible. The…
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current marketing topic. Every week, CMI chief strategy advisor Robert Rose…
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI…
How Content Helped ServiceNow Grow From Startup to Global Brand
ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought leadership. They needed great products and sales. ServiceNow had that — a cloud-based workflow platform…
New Study Reveals Clear Writing Tips for B2B Marketers
Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients),…
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch of LuminaEdge – a fictional VR platform that provides immersive, multi-sensory…
Marketing in 2024: AI, Brand, and the End of Social Media?
As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a…