39+ Content Marketing Statistics To Help You Succeed in 2024
You might ponder your current role and future career moves. You may wonder how AI fits in the year ahead. You may need to work on your content marketing budget…
Is GenAI the Missing Piece to a Connected CX?
2024 CX Industry Report If your end-to-end customer journey is a collection of siloed touchpoints… you can’t provide a consistent, empathetic customer experience. Based on a survey of 4,000 adults…
Revolutionizing Customer-Centric Solutions with AI-Powered Advanced Personalization
The Role of AI and Real-time Insights Personalization is no longer just a luxury but a customer expectation, and yet, many organizations are still striving to meet this demand. According…
How To Use Technology To Unlock Content and Marketing Potential
Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and…
6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At…
Where AI and Marketing Collide: 2024 CX Predictions
Acxiom’s Annual CX Trends Report Explore the macro trends shaping the customer experience revolution. This year, the focus is on AI and how it’s fueling emerging trends in the CX…
How Technology Marketers Lead the Way in AI Experimentation [New Research]
In a 20-minute demo, the sales engineer deftly clicked through the interface, configured a new image set, assigned the metadata, and set the rights-management properties. He logged in as different…
Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Depending on your age, you’ve heard of the Pentagon Papers and Watergate. Younger people may recall the Edward Snowden revelation or Wikileaks and Julian Assange. More recently, the Panama Papers…
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI…
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch of LuminaEdge – a fictional VR platform that provides immersive, multi-sensory…