Content comes at you fast, to paraphrase that old ad campaign from Nationwide. So, you likely missed (or forgot) some helpful and thought-provoking articles from this year. Sure, we surface…
How do you grab a new audience in an established market? Do the opposite of what most marketers do. Content agency OTW wanted a fresh concept to attract people into…
More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume.…
Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and…
As it turns out, marketers say they know what makes content a success. Yet, most aren’t doing it, and they don’t really know why. Isn’t that a kick in the…
You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At…
Imagine a world where you make candy and cakes. Almost all your competitors make similar candy and cakes, but you do well because your cakes are awesome. In this world,…
You receive or finalize your organization’s latest content marketing strategy. That means you’re ready to jump right into creating great content, right? Not so fast, friend. Sorry to tell you,…
You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that? I created a template in Looker Studio (formerly Google Data Studio)…
Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. Avinash Kaushik is working to make it possible. The…
