Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current marketing topic. Every week, CMI chief strategy advisor Robert Rose…
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI…
New Study Reveals Clear Writing Tips for B2B Marketers
Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients),…
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch of LuminaEdge – a fictional VR platform that provides immersive, multi-sensory…
Marketing in 2024: AI, Brand, and the End of Social Media?
As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a…
What Marketers Should Do as Google Crumbles Third-Party Cookies
Google followed through on its resolution to give up cookies. Well, maybe “give up” is too strong to describe Google’s deprecation of its third-party cookies. It stopped tracking 1% of…
50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
You’re busy enough doing the work. You don’t have the time to search for content that can help your content and marketing. So, we asked the CMI community in our…
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
It’s hard out here for content marketers to attract the right traffic organically. With search engine optimization practices evolving and content competition coming from everywhere, it’s all too easy to…