Lower Costs, Boost Revenue and Create Happy Customers
The latest research shows that CX leaders who incorporate AI into their strategy can do just that. Will you be one of them? Newsflash! The contact center of today is…
Is GenAI the Missing Piece to a Connected CX?
2024 CX Industry Report If your end-to-end customer journey is a collection of siloed touchpoints… you can’t provide a consistent, empathetic customer experience. Based on a survey of 4,000 adults…
Bridging Technology and Human Connection for Increased Sales and Lasting Loyalty
Driving CX Excellence In today’s competitive market, standing out from competitors isn’t just about having great products or a strong brand—it’s about forging genuine emotional connections with customers. Customers have…
Is Social Media Even Worth It Anymore?
Gone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are…
7 Content Examples Worth Savoring
As a content marketer, you’re regularly asked to give more to benefit your brand. But on Thanksgiving Day in the United States, you get to ask for more – turkey,…
Business Impact of Technical Content — The ROI Paradox
In an era dominated by digital experiences, the significance of technical content reverberates throughout the entire customer lifecycle. Unfortunately, the conventional mindset often confines technical content to a post-sale support…
Where AI and Marketing Collide: 2024 CX Predictions
Acxiom’s Annual CX Trends Report Explore the macro trends shaping the customer experience revolution. This year, the focus is on AI and how it’s fueling emerging trends in the CX…
Why and How To Add Mentorship to Your Content Career Plan
Mentorships took the No. 1 spot in LinkedIn’s 2023 Workplace Learning Report. The subject beat diversity, equity, and inclusion (No. 2), upskilling and reskilling (No. 3), leading through change (No.…
Customer Experience Matters!
The Content Guide to Better CX Putting customers first has become a key part of every company’s playbook. This guide looks at one part of customer support that’s hugely important…
Adobe FrameMaker Essentials Part 9: Understanding Pages
Adobe FrameMaker EssentialsPart 9: Understanding Pages Recording The recording of this webinar is now available on YouTube here. The recordings of all sessions of the FrameMaker Essentials series are available…