The Advertising Sales Equilibrium
As artificial intelligence (AI) drives advertising sales to become more automated, the ad sales process and salespeople’s roles will be reinvented. Their path forward hinges upon the evolution of a…
As artificial intelligence (AI) drives advertising sales to become more automated, the ad sales process and salespeople’s roles will be reinvented. Their path forward hinges upon the evolution of a…
When Disaster Strikes, How Quickly Can You Respond? There is a good chance you’ve already been breached. Verizon’s 2019 DBIR found 41,686 security incidents including 2,013 data breaches worldwide. Credential…
What is customer 360 transformation and why now? Business transformation has reached a critical inflection point.For decades, businesses competed on the ability to build and distribute the best product or…
What you’ll find in this report MuleSoft’s IT and business alignment barometer report, in partnership with Coleman Parkes Research, surveyed 2,400 IT and business decision makers across the globe regarding…
Why digital customer engagement is essential now Digital customer engagement is evolving quickly. According to a 2020 survey from McKinsey & Company, consumers’ rate of digital adoption accelerated by three…
The COVID-19 pandemic has, and continues to, take a toll onhealthcare workers. While many individuals may have thought that the worst was behind them, the reality is that the pandemic…
Welcome to the world of serverless Over the last few years, serverless has become a hot technology trend and a trusted cloud strategy for the enterprise. Demand is growing. But…
Making sense of the future of work Organizations that prioritize employee productivity, belonging, well-being, and above all, drive engagement, need to consider office functionality and design with employee preferences in…
Conversational AI simplifies, streamlines, and delights The SaaS industry is passionate about customer relationships and empowering users with the support and care they need to be successful. It’s a unique…
The customer experience is evolving. When we discuss innovation in the customer service space, we immediately jump to digital. When we highlight CX trends, we focus on how fast, seamless…