You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that? I created a template in Looker Studio (formerly Google Data Studio)…
Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. Avinash Kaushik is working to make it possible. The…
New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current marketing topic. Every week, CMI chief strategy advisor Robert Rose…
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI…
ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought leadership. They needed great products and sales. ServiceNow had that — a cloud-based workflow platform…
Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients),…
You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch of LuminaEdge – a fictional VR platform that provides immersive, multi-sensory…
As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a…
Digital experience platforms (DXPs) are a relatively new arrival in the alphabet soup of martech offerings. But the genesis of these solutions comes on the back of technology that’s been…
A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after receiving inaccurate information from the airline’s chatbot. Air Canada had argued its chatbot…
