Even before the Covid-19 pandemic struck, consumer-goods companies were no strangers to market upheaval and the critical need for business agility. The biggest disruptors included growing threats from e-commerce marketplaces…
A positive customer experience (CX) can be a major competitive differentiator. According to recent PWCresearch, 1 in 3 customers would walk away from a brand they love after just one…
Every day, customers leave a trail of information to tell you what they want, feel, and dislike. Every phone call, chat, website visit, social post, and online review generates billions…
Major transformation initiatives have a poor track record. They promise breakthrough benefits for the business and its customers, but the journey can be painful, and they normally cost more and…
Is Data Management Transformation Worthwhile? Data analytics has the power to transform the enterprise. Without an effective database management strategy in place, however, any analytics strategy will struggle in the…
When it comes to crisis/incident management in the cloud/digital era, hope is not a strategy.1 Yet a majority of enterprises continue their digital business operations as usual, hoping major disruptive…
The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand, but more importantly, the emotions, feelings, and…
Develop Deep Understanding Of Customers To Meet Customer Experience And Marketing Goals With CDP. The Region Is At The Cusp Of Leveraging Data Strategies And Insight For Action And Outcomes.…
The Splunk® platform is designed to investigate, monitor, analyze and act on data at any scale, from any source over any time period. We call this the Data-to-Everything™ Platform, which…
Personalization helps build brand loyalty by creating customer experiences (CXs) your customers actually want to experience, over and over again. The potential value of personalization is well-established—one recent estimate sees…
