The Advertising Sales Equilibrium
As artificial intelligence (AI) drives advertising sales to become more automated, the ad sales process and salespeople’s roles will be reinvented. Their path forward hinges upon the evolution of a…
How to Build Your Incident Response Plan
When Disaster Strikes, How Quickly Can You Respond? There is a good chance you’ve already been breached. Verizon’s 2019 DBIR found 41,686 security incidents including 2,013 data breaches worldwide. Credential…
The Customer 360 Playbook
What is customer 360 transformation and why now? Business transformation has reached a critical inflection point.For decades, businesses competed on the ability to build and distribute the best product or…
Turn Your Oracle Managed Services Vendor Into Your Competitive Edge
Are you maximizing the return on your managed services investment to support Oracle applications or technology? Smart IT and management teams focus not just on how much they spend but…
IT and businessa lignment barometer
What you’ll find in this report MuleSoft’s IT and business alignment barometer report, in partnership with Coleman Parkes Research, surveyed 2,400 IT and business decision makers across the globe regarding…
Forging Your Path to Modernization
How to make endpoint management simpler, cost-effective and more secure In modern workplaces, it’s common to see IT ecosystems with many device types from several OEMs. Managing these environments can…
Five Steps to Master Digital Customer Engagement
Why digital customer engagement is essential now Digital customer engagement is evolving quickly. According to a 2020 survey from McKinsey & Company, consumers’ rate of digital adoption accelerated by three…
Caring for Healthcare Workers.
The COVID-19 pandemic has, and continues to, take a toll onhealthcare workers. While many individuals may have thought that the worst was behind them, the reality is that the pandemic…
8 Email Templates for Modern Customer Success Teams
Does NPS still have the same predictive power? Teams that effectively manage customer relationships are rewarded accordingly; some studies show that dedicated CS can grow expansion revenue up to 125%.…
Should Loyalty Metrics be Reassessed Post-Pandemic?
Does NPS still have the same predictive power? The coronavirus outbreak flipped our world – and customer experience strategies – upside down. Eighteen months later, CX pros are still curious…