Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
Imagine a world where you make candy and cakes. Almost all your competitors make similar candy and cakes, but you do well because your cakes are awesome. In this world,…
Visual Media Management for the Enterprise: Poll Results
Overcoming the biggest challenges to get more value from your images and videos. Ever spent half your morning hunting for an asset that should have been at your fingertips? Or…
Use AI to Enhance Employee Engagement and Business Success
Get insights from the experts on how to navigate this increasingly complex landscape It should come as no surprise – AI adoption has more than doubled over the past two…
How Technology Marketers Lead the Way in AI Experimentation [New Research]
In a 20-minute demo, the sales engineer deftly clicked through the interface, configured a new image set, assigned the metadata, and set the rights-management properties. He logged in as different…
Customer Experience Matters!
The Content Guide to Better CX Putting customers first has become a key part of every company’s playbook. This guide looks at one part of customer support that’s hugely important…
4-Part Guide To Crafting a Winning Content Plan
You receive or finalize your organization’s latest content marketing strategy. That means you’re ready to jump right into creating great content, right? Not so fast, friend. Sorry to tell you,…
Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Depending on your age, you’ve heard of the Pentagon Papers and Watergate. Younger people may recall the Edward Snowden revelation or Wikileaks and Julian Assange. More recently, the Panama Papers…
How To Use Your Website Data To See If Your Buyer’s Journey Really Works
You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that? I created a template in Looker Studio (formerly Google Data Studio)…
5 Content Marketing Measurement Don’ts (and What To Do Instead)
Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. Avinash Kaushik is working to make it possible. The…
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current marketing topic. Every week, CMI chief strategy advisor Robert Rose…