B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI…
How Content Helped ServiceNow Grow From Startup to Global Brand
ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought leadership. They needed great products and sales. ServiceNow had that — a cloud-based workflow platform…
New Study Reveals Clear Writing Tips for B2B Marketers
Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients),…
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch of LuminaEdge – a fictional VR platform that provides immersive, multi-sensory…
Marketing in 2024: AI, Brand, and the End of Social Media?
As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a…
What Marketers Should Do as Google Crumbles Third-Party Cookies
Google followed through on its resolution to give up cookies. Well, maybe “give up” is too strong to describe Google’s deprecation of its third-party cookies. It stopped tracking 1% of…
Learn the ABCs of DXPs [Sponsored]
Digital experience platforms (DXPs) are a relatively new arrival in the alphabet soup of martech offerings. But the genesis of these solutions comes on the back of technology that’s been…
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after receiving inaccurate information from the airline’s chatbot. Air Canada had argued its chatbot…
Adobe FrameMaker Essentials Part 9: Understanding Pages
Adobe FrameMaker EssentialsPart 9: Understanding Pages Recording The recording of this webinar is now available on YouTube here. The recordings of all sessions of the FrameMaker Essentials series are available…
50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
You’re busy enough doing the work. You don’t have the time to search for content that can help your content and marketing. So, we asked the CMI community in our…